Our Sports Marketing Campaigns As a full service sports marketing agency, we cover everything from creative design to strategic consultancy. With no other live sports, brands took advantage of the increased fan interest and looked to the draft as an opportunity to connect with consumers that had been longing to watch sports… or at least something close. one of Hulu’s greatest selling points: the inclusion of live sports in its streaming package. To be honest, most event organizers just love leveraging a Social Media Wall because of the all mushy benefits it has to offer. As a result, Nike’s digital business continued to grow and maintain momentum, despite the closure of nearly all Nike retail stores. The beautifully crafted commercial imagines a high-tech training camp that integrates physical attributes with endurance and even the ability to withstand online hate. Part two of the campaign featured a video that appears to show Damian Lillard, Aaron Judge, and Skylar Diggins-Smith trying out some new hobbies in their homes before finally saying goodbye to their newfound interests and putting on their Hulu jerseys to announce that Hulu Has Live Sports, Again. As Nike tends to do during moments of cultural significance, the brand used its platform — and its roster of professional athletes — to send a powerful message to the athletes suddenly stuck inside and unable to participate in their favorite sports. The brand also debuted several video spots with similar messaging, each featuring images of Nike athletes and reiterating that we are all going through this together. 1. Just this year, Coca-Cola launched Coke Energy alongside a partnership with Pittsburg Knights, for example. Why did @hulu put my face on some random guy’s body? ... By 2020, the US automotive industry is forecast to spend $14 billion on digital advertising, a growth of 13% per year. Why did @hulu put my face on someone else’s body? The opening game between the Los Angeles Sparks and the Phoenix Mercury became the league’s most-watched opener since 2012, averaging 539,000 viewers. Sky Sports & virtual reality. K-State Athletics to Launch NIL Readiness Program for Student-Athletes. Zihao appears as a hologram at the beginning of the spot, as hardcore trainer ‘NXT’ explains that your body is the key to your success and that he’s on a mission from a ‘legendary LoL player’. The potential of hyperlocal marketing is what makes such national leagues (Indian Premier League, Indian Super League, Pro Kabaddi League (PKL)) interesting. The campaign seems to have paid off and succeeded in generating significant buzz for the league’s return. Throughout the past six months, s. ocial media has provided these stars at all levels of sport with an alternative to reach and impact their audience. 29 Aug 2020 12:01 am Analysis Uncategorized With total page views on mobile increasing year-over-year by almost 50% worldwide, mobile … Marketers have finally woken up to the power of women in sport It may have taken years to shift attitudes, but marketers are finally realising the power of putting female athletes on an equal footing with men. The competition itself was a marketing masterstroke, with the 500-plus wannabe captains sharing food and penny-saving tips on their own social media channels. rEvolution Blog. ‘Stylish on the Outside, Savage on the Inside’ appealed to APEX Legends players in particular by illustrating that gamers have ‘two sides’ — the responsible adult and the savage in-game character. Sport brands advertising, marketing campaigns and videos . The brand used the opportunity to connect with fans and promote the Madden franchise while also pushing the message of their Stay Home, Play Together campaign that encourages fans and gamers to connect with friends digitally while remaining physically apart. This is incredibly important for public acceptance of females in the esports space. Increase audience engagement As the name suggests, Team Bumble was launched in collaboration with Austin-based matchmaking/networking app, Bumble. The majority of the posts shared the exact same message, stating: “@hulu told me to post this to tell you, Hulu Has Live Sports Again” along with the hashtags #obviously and #huluhaslivesportsagain. What’s a Netflix binge-fest or a recorded sports event without a cold beer? Lenovo Legion is an active brand partner in esports and set out to promote its gaming PCs and laptops with a hype-filled TV SPOT. The organization’s tagline, “Change isn’t made by watching from the sidelines,” encourages the public to contribute in their local communities and help to ensure a fair election for all. 2020 has been a year has been unlike any other across the world and the sports industry. Overall, League of Legends has had some really great advertising campaigns this year, many of which could have made this list. Hulu made sure to poke fun at the ad by using tags like #DeepFake to let fans know that their favorite athletes are too busy “hitting dingers, getting buckets in the bubble, and hoopin in the wubble” to shoot ads right now. They have all grown beards to impress him…unfortunately it seemed like Bjergsen didn’t get the memo. Adidas Dare to Create. Leaders like Muhammad Ali and Billie Jean King have transcended their athletic accomplishments by using their voice for the causes they believed in. With other sports having now resumed, advertisers are beginning to turn their attention to next July’s Olympic return, said Elizabeth Lindsey, Wasserman president of brands and properties. Statements made by professional athletes carry real weight in the community. You can be sure that athletes will continue making their voices heard on social media, even after fans return to the arena to cheer for them in person. Destigmatising mental health concerns will help prevent burnout among pro gamers and help reduce toxicity toward others and ourselves. Will T1 posters soon be hung on their walls, and demand Beatlemania-style devotion from adoring fans? Here is just a small sample of some of the sports marketing campaigns that we are proud to have worked on. Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase ... By 2020, the number of smartphone users is expected to reach 2.87 billion. Visit for example these digitalization events at the ISPO Munich 2020: Monday, 27.1., 10 a.m.: How stationary sports stores participate in online sales Monday, 27.1., 10:30 a.m.: Make me happy - make customers digitally happy! If you haven’t noticed a pattern by now, the best esports advertisements tend to resonate with gamers when they either go full-hype or full-on fun. GEICO played into this hot gossip by creating an advert that imagines how fans would react. The 2020 NFL Draft was the most unique draft in the league’s long tenure, and will undoubtedly be written into sports history for more than one reason. A post shared by Chris Paul (@cp3) on Jul 25, 2020 at 11:55am PDT. Furthermore, experts believe that the market will record a whopping 9.82% CAGR startinf from 2020 up until 2023. As you are probably brainstorming social media campaign ideas ahead of 2020, here are 20 prizewinning social media campaign ideas to get your creative juices flowing. Allyson Felix, Ben Simmons, Alvin Kamara, Chiney Ogwumike, Jason Heyward, Jozy Altidore, Deandre Hopkins, Tim Anderson, Patrick Mahomes, and many more have lent their voice and helping hand to create an impact. As we continue to progress through the year and sports return to “normal,” we may not see the same level of activity or engagement that was present in the spring and summer months, but that doesn’t mean normal will look like what we’re used to. And even while restrictions that forced numerous events to be canceled or postponed — including March Madness and the Tokyo 2020 Olympics — the collective voice of athletes has never been louder. It also calls attention to APEX Legends Global Series, for which Lenovo Legion is a major sponsor. And to encourage fans to download the game, EA made the title free-to-play for the entire weekend. If video killed the radio star, then esports could be the death of ‘boring looking’ gamers. Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Energy drinks and esports are natural teammates, inspiring many brands to launch products specifically for this market. Nike followed up on the campaign with initiatives designed to help people stay active while they were stuck at home. Zihao cited obesity, diabetes and a hand injury as reasons for stepping back from his pro gaming career. When professional and collegiate sports came to a halt in March, so did one of the most memorable sports marketing campaigns and one of Hulu’s greatest selling points: the inclusion of live sports in its streaming package. In this spot for KLEVV’s gaming memory with customisable RGB lighting, T1 Entertainment & Sports exudes all the looks and charm of fellow South Korean group BTS while appealing to PC gamers who love to customise their rigs. It’s ladies first FOR ME... #OrangeHoodie #OpeningDay @wnba, A post shared by Damian Lillard (@damianlillard) on Jul 25, 2020 at 8:59am PDT. Immigrants welcome – but only if they’re good at sports. While playing together, they are able to talk casually about subjects that concern them and receive helpful, healing feedback. Saints wide receiver Michael Thomas, tennis star Naomi Osaka, and professional gamer Tyler “Ninja” Blevins all joined in, showing support for the league, ultimately taking the campaign beyond the sport of basketball and using the opportunity to reach fans from a variety of demographics and interests. Wanna know what digital marketing strategies will help your small business knock out your competition and dominate your market in 2020? Originally scheduled to be held at the Bellagio resort in Las Vegas, the 2020 draft was hosted primarily from the basement of NFL Commissioner Roger Goodell, complete with a screen full of football fans on the wall behind him. While the video may look normal at first, it was actually created by filming a body double who performed each athlete’s movements and then used a VFX technique called digital face replacement technology to superimpose each athlete’s expressions onto their body double during post-production. According to Nike, the campaign led to a +100% increase in weekly active users of the NTC app during the last quarter. Saints wide receiver Michael Thomas, tennis star Naomi Osaka, and professional gamer Tyler “Ninja” Blevins all joined in, showing support for the league, ultimately taking the campaign beyond the sport of basketball and using the opportunity to reach fans from a variety of demographics and interests. Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2020. Though widely expected, Tuesday's announcement from the International Olympic Committeeand the Tokyo 2020 Organising Committee confirmed the dire situation facing companies that have traditionally allocated considerable portions of their ad budgets towards live sports. The broadcaster’s latest ad campaign celebrates the return of the Premier League and anticipates big changes in our viewing habits. ‘Camp Next Level’ provides a positive, yet light-hearted message of working hard while taking care of yourself. By Charlotte Rogers 12 Feb 2020 A social media campaign is a marketing effort with the purpose of promoting a business’s service or product. Escape From 2020: A Case To Separate Sports And Politics For More Fans And Higher Ratings ... On the importance of leveraging athletics in their ad campaigns, he mentioned that marketing … While it is still possible the NBA and NHL will resume their regular season once the pandemic caused by the novel coronavirus has been contained, the Olympics represents a harder hit, given the time and resources put into many sponsorshi… This promotional video by Adidas for their new line of shoes. Both players had 10 minutes to use teamwork and progress through all the challenges. The one thing that connects them all? Top-Performing Athlete Influencer Marketing Campaigns of 2020. As such, Cloud9, It also calls attention to APEX Legends Global Series, for which Lenovo Legion is a, Multinational esports organisation Gen.G introduced Team Bumble in 2019 — an all-female professional Fortnite team. Many of the draft’s top prospects, including Isaiah Simmons, Jerry Jeudy, CeeDee Lamb, and Jordan Love, took to social media to invite fans to view their livestream and compete against them in Madden 20 throughout the weekend on their Twitch channels. Due to the unique presentation of the draft, EA worked with 2020 prospects to digitally recreate the moment where they would normally walk on stage to shake hands with Roger Goodell. The campaign netted nearly 2 million engagements across all social channels and created a unique opportunity for football fans to interact with their team’s newest superstar. Rapping, singing, and dancing from real-life casters makes ‘Dance with Me feat. DEPARTMENT OF EDUCATION - SPELLING REALLY DOES MATTER. The broadcast set viewership records on all three days and reached a total of 55 million viewers over the weekend, up 35 percent from the 2019 draft. Building the Player-Fan Connection with the NHL’s David Klatt, Most Influential Asics Sponsored Athletes on Social, Evaluating Partnerships: Bad Athlete Endorsement Deals And How To Avoid Them. Use our site to register and join our fight against voter suppression. Back in 2015, in the midst of an immigrant crisis, the marketing team at Paddy Power thought it would be a good idea to release an ad with British athletes born overseas (and Andy Murray?) Social Wall Benefits to Leverage in Sports Social Media Marketing Campaigns. feel anxiety and need to practise self-care, too. Under Armour's new brand platform and campaign was created in-house even as the sportswear company spends more on marketing this year than in 2019. Here, presented in no particular order, are what we consider to be some of the best esports advertising campaigns of 2020: Mental health has become a major talking point in the esports industry, especially during the COVID-19 lockdowns this year. With games set to tip-off a week before the NBA, the league needed to ensure that fans across the country knew that basketball was officially back. The message is the latest salvo from the Save Our Sports campaign, which is warning that much of the sport and activity sector – which employs nearly 600,000 people in … Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. If 2020 has proven anything, it’s that athletes are no longer willing to “shut up and dribble” — and for good reason. In an effort coordinated by the WNBA and primary broadcast partner ESPN, the network sent orange hoodies sporting the league’s logo to more than 50 professional athletes and celebrities across the country. After this ad, they just might. Italian luxury fashion brand Gucci officially stepped into the world of esports this year through a collaboration with British organisation Fnatic. EA partnered with nearly half of the 32 first-round draft picks to promote the game by inviting fans to join their weekend streams and compete against them online. In addition, it is a landmark ad for Nike, which until November 2020 had never aired an esports advertisement. NBA stars LeBron James, Damian Lillard, Chris Paul, Devin Booker, Jayson Tatum, and Victor Oladipo, among many others, each posted a photo wearing the hoodie to their Instagram account and promoting the return of WNBA hoops. Abbot Mead Vickers BBDO for Pepsi. © 2013-2020 OPENDORSE INCSitemap XML | HTML, And even while restrictions that forced numerous events to be canceled or postponed — including March Madness and the Tokyo 2020 Olympics — the collective voice of athletes has never been louder. Get to know all our ISPO Munich events here. The company partnered with more than 50 athletes (and one athlete’s cat) to let fans know that live sports are back, and that can be watched live on Hulu. Whether it was keeping fans entertained while stuck at home, or helping spread awareness for an important cause, this year has seen more athletes using their personal channels to connect with their communities than ever before. What can we learn from the top marketing campaigns and strategies of sports brands? One particular video, featuring videos of Cristiano Ronaldo working out at home with his children, garnered over 3 million views on Nike’s main Instagram page alone. Sports is one of the largest industries in the world. They also provided access to the Nike Running Club app, along with a library of workouts hosted on the Nike website. As we welcome 2021 with open arms and wave goodbye to 2020, it’s time to summarise something we actually enjoyed — the most creative advertising campaigns this year. Any great campaigns or athlete marketing activations that we missed? Often misconstrued as a handshake deal of “talk about how good this, After nearly 9 months away, The U.S. Soccer Men’s and Women’s National Teams returned to the field with multiple matches in November. Play inside, play for the world.”, Now, more than ever, we are one team. Throughout the past six months, social media has provided these stars at all levels of sport with an alternative to reach and impact their audience. Partner with eSports Influencers. Skillshot Media also launched ‘Gamer Therapy’ to pair gamers of all skill levels with licensed therapists, who also happen to be gamers. The more esports fans and fellow gamers realise that women can hold their own (and are people with feelings, too), the less toxic the industry becomes over time. Take it from @Bjergsen – “shave” 15% or more on your car insurance at https://t.co/rJCFs6cHT9. to-date have announced their plan to open arenas or practice facilities as voting centers for the general election this fall. Eric Fisher, US Editor. As sports finally returned to our TVs, Hulu was prepared for the moment. When you have a niche, you capitalize on it. A collection of the best Sport brands creative work, such as advertising, marketing campaigns and videos. Our first contender is not promoting a specific team, club or sport but being active in … 12 NBA teams to-date have announced their plan to open arenas or practice facilities as voting centers for the general election this fall. Anheuser-Busch InBev debuted a commercial in 2020 honoring health care workers and announced that it would donate $5 million to the American Red Cross in support of the fight against the coronavirus pandemic. The campaign featured posts from Nike’s owned accounts as well its powerful roster of athlete endorsers including Cristiano Ronaldo, Tiger Woods, Rory McIlroy, LeBron James, and Carli Lloyd. As part of the arrangement, Lenovo will provide more than 200 Lenovo Legion desktops and monitors for players at all upcoming Apex Legends Global Series Majors. Share your favorite campaigns by tagging @opendorse on Twitter and we’ll add the best to our list. Started by a coalition of more than 50 Black athletes and artists, More Than a Vote is focused on fighting voter suppression and protecting the Black community’s right to vote. While they weren’t able to entertain us in-person and on TV as usual, social became the go-to channel to engage sports fans, resulting in a surge in content creation that is sure to shape social’s role in sports for years to come. #playinside #playfortheworld, A post shared by Tiger Woods (@tigerwoods) on Mar 21, 2020 at 7:08am PDT. But the success of this campaign can’t be measured by social media metrics. It’s estimated to be worth $1.3 trillion dollars worldwide. If anything good came out of 2020, it was the fact that the esports industry stepped up to remind us that it’s okay to seek help. Cause I’m too busy hoopin in the Wubble to shoot ads #HuluHasLiveSportsAgain #ad #DeepFake, A post shared by skydigg4 (@skydigg4) on Aug 24, 2020 at 6:54am PDT. Not long after the pictures were posted, athletes from other sports also began sharing pictures of themselves in the orange hoodie. This series was included on our list because although Bumble is not actively promoted, the team bearing its name is making strides to lift female gamers up. Mental health has become a major talking point in the esports industry, especially during the COVID-19 lockdowns this year. To provide athletes with workouts that could be done indoors, Nike made their previously paywalled Nike Training Club app free for all users. The messaging behind the campaign remained intentionally straightforward, much like the original campaign. ... 2020. Nike’s first-ever esports ad debuted in China just ahead of the League of Legends World Championship. This light-hearted and entertaining activation challenged CS:GO rivals Nicolai ‘dev1ce’ Reedtz of Astralis and Kenny ‘kennyS’ Schrub of G2 to an escape game. Sports got hyperlocal not only in terms of marketing but also in consumption. As such, Cloud9 launched a mental health campaign with Kaiser Permanente, GRID partnered with Rethink Mental Illness for a charity CS:GO event, and online initiatives like YANA (You Are Not Alone) helped to keep gamers connected during a year marked with unexpected loneliness and stress. The Fnatic watch was featured exclusively on Gucci’s website for £1,150 as a limited edition piece, and quickly sold out. Ready to put on a clinic I’m too ready @dallascowboys! We live!!! If 2020 has proven anything, it’s that athletes are no longer willing to “shut up and dribble” — and for good reason. 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